Intergetik Marketing Solutions

The Four Levers of Revenue Growth with Matt Lanzone, Part 2

Trevor — Fri, 16 Oct 2026 19:24:50 +0000

In part 1 of our conversation with Matt Lanzone, Matt laid out his four levers of revenue growth and made the case that most small businesses overlook the biggest opportunity they have: the clients they already serve. In part 2 of this two-part episode of the Intergetik SPARX podcast, Intergetik owner Rick Brewer and Matt dig deeper into lever two, upsell and cross-sell. Matt is a fractional…

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The Four Levers of Revenue Growth with Matt Lanzone, Part 1

Trevor — Fri, 09 Oct 2026 15:00:00 +0000

Most small business owners know how to chase new customers. Far fewer have a system for growing the customers they already have. In part 1 of this two-part episode of the Intergetik SPARX podcast, Intergetik owner Rick Brewer sat down with his friend Matt Lanzone, a fractional revenue growth executive and chief connecting officer at Executive Consulting Group (ECG) in the greater St. Louis area.

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Relationships Over Transactions: Building Trust That Lasts with Roy Jefferson

Trevor — Mon, 28 Sep 2026 17:00:00 +0000

Some of the best lessons about loyalty, trust, and growth don’t come from the business world at all. In this episode of the Intergetik SPARX podcast, Intergetik owner Rick Brewer sat down with his friend Roy Jefferson, founder and executive director of My 180 Youth Program. The St. Louis nonprofit has mentored young people ages 10 to 18 since 2012. Roy started as a deputy juvenile officer for the…

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The Psychology of Why People Buy with Brandon Towl

Trevor — Fri, 04 Sep 2026 15:00:00 +0000

Marketing works best when it starts with how people actually think, not how we wish they would. In the debut episode of the Intergetik podcast, we sat down with Brandon Towl, founder of the B2B content strategy firm Words Have Impact and its sister company Human-Driven Understanding. Brandon spent years studying psychology and neuroscience before he ever wrote a line of marketing copy…

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The 3 Types of Leads: Cold, Warm, and Hot (and How to Qualify Them)

Intergetik — Tue, 01 Sep 2026 16:02:56 +0000

Quick answer: There are three core types of leads, grouped by how ready someone is to buy: cold leads (little or no interest yet), warm leads (engaged and considering), and hot leads (ready to purchase). Most teams add a second layer of classification on top, qualifying each lead as marketing qualified (MQL), sales qualified (SQL), product qualified (PQL), or service qualified, and tagging how it…

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The Art of Crafting User-Friendly Website Navigation

Intergetik — Thu, 27 Aug 2026 21:23:00 +0000

In the digital age, the usability of a website is pivotal for engaging and retaining visitors, and growing your website. A key component of this usability is the website’s navigation – the roadmap that guides users through the site’s content. User-friendly navigation is essential for providing a positive user experience, enhancing accessibility, and ensuring effective website functionality.

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Case Study: Little Life Skills

Intergetik — Fri, 19 Sep 2025 19:49:05 +0000

Little Life Skills is an education brand specializing in Social Emotional Learning (SEL) for kids written by Raymond M. Patterson Jr. They created a program of mixed media to support higher learning that focuses on the development of problem-solving skills, awareness of unsafe situations, and daily core values implemented through basic life skill training while incorporating engaging songs.

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5 Best Practices for Designing Websites That Rank Higher in Search Results

Intergetik — Thu, 21 Nov 2024 16:55:28 +0000

Website design is not just about aesthetics; it plays a crucial role in search engine optimization (SEO) and online visibility. Well-designed websites can rank higher in search results, drive more organic traffic, and create a positive user experience. Here are five best practices to follow for designing websites that rank higher in search results. With mobile devices accounting for a large…

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The Role of Structured Data in SEO-Friendly Website Design

Intergetik — Wed, 20 Nov 2024 16:54:23 +0000

Structured data is a powerful tool in website design that helps search engines understand your content more effectively, which can boost your search engine optimization (SEO) efforts and increase online visibility. By providing search engines with additional context about your site, structured data can improve how your website appears in search results and, ultimately, attract more clicks.

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Page Speed Optimization: The Secret to Better SEO and User Experience

Intergetik — Tue, 19 Nov 2024 16:53:27 +0000

Page speed is more than just a technical detail; it’s a critical component of both search engine optimization (SEO) and user experience. With search engines like Google emphasizing fast load times in their ranking algorithms, page speed has a direct impact on your website’s visibility and performance. Moreover, faster load times keep users engaged and reduce bounce rates…

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