Client Background
Little Life Skills is an education brand specializing in Social Emotional Learning (SEL) for kids written by Raymond M. Patterson Jr. They created a program of mixed media to support higher learning that focuses on the development of problem-solving skills, awareness of unsafe situations, and daily core values implemented through basic life skill training while incorporating engaging songs. Prior to working with us, they had almost no social media presence, with only a handful of posts and very few followers.
Challenge
Breaking into the crowded children’s content market with a new ABC song and almost no social media audience. The client’s goal was to make the song go viral and build brand awareness. With very little established following, this required a strategic, multi-platform approach.
Our Strategy
We launched a multi-channel video advertising campaign across TikTok, YouTube, Facebook, and Instagram.
- TikTok: Leveraged in-feed and search ads to drive viral momentum.
- YouTube: Skippable video ads targeting parents, teachers, and educational content seekers.
- Meta (Facebook/Instagram): Engaging ad creatives
- Targeting: Parents, teachers, and education/SEL-aligned audiences.
- Optimization: Ongoing creative testing and budget allocation to maximize engagement.
Results after 30 days
- 1.5M+ total views across TikTok, YouTube, and Meta
- ThruPlays at <$0.01 per view (industry-leading efficiency)
- 1.1M+ TikTok impressions and 30,000+ video views
- YouTube: 21.8K views with a 34.6% view rate at only $0.02 CPV
- Meta (FB/IG): 38,961 views
- TikTok video hit 991K+ views organically and through promotion
Impact
- Positioned Little Life Skills as a rising name in the SEL and education world.
- Took a brand-new song and drove it to viral visibility in under 30 days.
- Created a foundation of awareness and credibility for future releases.
Visual Proof
