Branding and Identity

What’s in a name?

If you’re a business trying to make your way in the sea of other companies vying for attention from customers, your name is your very survival.  It’s your entire identity. It’s your personality. Your promise. Your message. It’s who you are and how you want others to see you. It’s you.

At Intergetik, we get to know you.  We learn everything we can about you, your industry, your market, and your audience.  Once we’ve gotten to know you, we create the copy and graphics that will show others who you are and why you are important in your field.

Branding is all about creating a unique name and image for your company that is consistent among all platforms so that you will not only gain new customers but also create loyal ones.  It is not marketing. Marketing is part of it, pushing your product to get sales, but branding is so much more than that. Branding is your reputation. It is why customers keep coming back to you.  To help you create a successful brand, we’ll create a Brand Strategy that will:

• Help you sharpen your message and define your values.
• Design a memorable, eye-catching logo.
• Develop engaging content that attracts and retains customers.
• Develop your brand in various methods for print, video, and online presence.

How do we determine your Brand Strategy?  We start with your purpose. Why are you doing what you’re doing?  Not to make a living. That’s dull and we all do that. Apple’s motto isn’t, “Let’s design some cool computers that everyone will want to buy.”  Their motto is “Think Different”. It gives purpose to their company, as well as their customers. We can do that for you.

We ask a lot of questions.  What are your company’s benefits and features?  What makes you stand out among your competitors?  What qualities do you want customers to associate with your company?  How do you want them to view you?

We also look at the market you’re in.  What are the latest trends? What are your competitors doing that’s working?  How can your brand reach more customers within that market? What is the future look like for that market?  Once we have a comprehensive understanding of your brand’s message and the direction you want to take it, we’ll come up with a well-defined long-term  Branding Strategy that will make your brand stand out above the rest. Your brand’s identity will be distinct and consistent throughout all media platforms because it is the consistency of your message that will earn loyal customers because they will know your company is dependable and has integrity.  You will see this consistency in your Visual Development, that is, the logo, the look of your website, print, and video materials that our skillful graphic artists design, as well as in the Verbal Development, or the engaging copy that our professional copywriters will create for you. It will all come together to represent your brand that will reach a broader audience than ever before.  We pride ourselves in our efficiency and ensure that your project will remain on time, on budget, and most of all, on level with the audience you are reaching.

Our clients are part of our team and we invite you to join us in the entire process as we develop and help your brand grow and find its market.  Together, with our enthusiasm and expertise, and your vision for your brand, we can make your company rise above the competition.

Visual Development

While Verbal Development is all about personality, Visual Development is all about the looks. Your logo, your web design and any other media created for your company is a direct reflection on your message. After we understand what your identity is, we can create the perfect imagery to show potential customers who you are and what you can do for them.

Your Company’s Identity

To determine your Brand Identity, we start by asking you lots of questions so we can get to know you and your ideals, and figure out how you want your company to be shown to the rest of the world. The answers to our questions will help us get to know you better which aids us in the design process as well as to develop a strategy to get your brand out there to reach a wider audience.

Your visual identity should follow a consistent style and be in sync with your overall image. It is a way to use visual images subtly to tell your potential customer base things about you. When a customer sees your logo or visits your website, whether they realize it or not, they are making judgments about your company based on the colors or fonts you’ve chosen to use and the overall design of your site. If your company sells plants, for instance, and your logo and website don’t have a speck of green in them, it could confuse or alienate potential customers without them even knowing it.

Figuring out your Brand Identity might sound a lot like trying to put a cloud in jar, but we’re expert cloud wranglers! We use what we learn from you, along with market research and recent trends to conceptualize your Brand Identity and come up with a design plan that will help your Brand reach a larger demographic and stand above the rest.

Your Logo

The human face is a reflection of a person’s identity—their personality, experiences, uniqueness. If your company had a face, it would be its logo. Your logo isn’t just a picture, it’s an image that reflects your image. Your logo will be the first thing customers notice about your company and the last thing they’ll remember. Using just the right colors, shapes and fonts, your logo should tell potential customers who you are and convey your values and principles. With the right design, you’ll make your customers feel the way you want them to feel.

Our expert designers at Intergetik understand this key element of creating a memorable logo: A good logo not only allows the customer to identify your company, but to also identify with your company. Your logo will help to create customer loyalty and your dedicated customers will expect to see that logo on your website, your product packaging, your print media and anywhere your product is found. It is meant to catch the eye, to make potential clients find out what you’re selling or to remind them of your product or service that they’ve purchased in the past. Recently, a game app was hugely popular whose object was to identify company logos with any identifying words taken out of the picture. Why was it so popular? Because everyone remembers well-designed logos!

Your logo is also your signature. When your logo is found on your product, it denotes ownership and it is your personal seal of approval, and that’s why it’s so important to be consistent with your Brand Identity. A professionally designed logo makes your company look more professional and that’s the kind of first impression that every company wants.