Branding and Identity

The absolute most important part of any business is it’s image. Be iconic, be edgy, be different, and let your audience know your identity.

What’s in a name?

If you’re a business trying to make your way in the sea of other companies vying for attention from customers, your name is your very survival.  It’s your entire identity. It’s your personality. Your promise. Your message. It’s who you are and how you want others to see you. It’s you.

At Intergetik, we get to know you.  We learn everything we can about you, your industry, your market, and your audience.  Once we’ve gotten to know you, we create the copy and graphics that will show others who you are and why you are important in your field.

Branding is all about creating a unique name and image for your company that is consistent among all platforms so that you will not only gain new customers but also create loyal ones.  It is not marketing. Marketing is part of it, pushing your product to get sales, but branding is so much more than that. Branding is your reputation. It is why customers keep coming back to you.

To help you create a successful brand, we’ll create a Brand Strategy that will:

  • Help you sharpen your message and define your values.
  • Design a memorable, eye-catching logo.
  • Develop engaging content that attracts and retains customers.
  • Develop your brand in various methods for print, video, and online presence.

How do we determine your Brand Strategy?  We start with your purpose. Why are you doing what you’re doing?  Not to make a living. That’s dull and we all do that. Apple’s motto isn’t, “Let’s design some cool computers that everyone will want to buy.”  Their motto is “Think Different”. It gives purpose to their company, as well as their customers. We can do that for you.

We ask a lot of questions.  What are your company’s benefits and features?  What makes you stand out among your competitors?  What qualities do you want customers to associate with your company?  How do you want them to view you?

This field is for validation purposes and should be left unchanged.

We also look at the market you’re in.  What are the latest trends? What are your competitors doing that’s working?  How can your brand reach more customers within that market? What is the future look like for that market?  Once we have a comprehensive understanding of your brand’s message and the direction you want to take it, we’ll come up with a well-defined long-term  Branding Strategy that will make your brand stand out above the rest. Your brand’s identity will be distinct and consistent throughout all media platforms because it is the consistency of your message that will earn loyal customers because they will know your company is dependable and has integrity.  You will see this consistency in your Visual Development, that is, the logo, the look of your website, print, and video materials that our skillful graphic artists design, as well as in the Verbal Development, or the engaging copy that our professional copywriters will create for you. It will all come together to represent your brand that will reach a broader audience than ever before.  We pride ourselves in our efficiency and ensure that your project will remain on time, on budget, and most of all, on level with the audience you are reaching.

Our clients are part of our team and we invite you to join us in the entire process as we develop and help your brand grow and find its market.  Together, with our enthusiasm and expertise, and your vision for your brand, we can make your company rise above the competition.