Our Insights
Read about our musings, thoughts, ideas, and whatever else crosses the gray matter of the staff here.
The Psychology of Why People Buy with Brandon Towl
Intergetik
Marketing works best when it starts with how people actually think, not how we wish they would. In the debut episode of the Intergetik podcast, we sat down with Brandon Towl, founder of the B2B content strategy firm Words Have Impact and its sister company Human-Driven Understanding. Brandon spent years studying psychology and neuroscience before he ever wrote a line of marketing copy, and that background shapes everything about how he reads buyer behavior. This…
Intergetik
The 3 Types of Leads: Cold, Warm, and Hot (and How to Qualify Them)
Quick answer: There are three core types of leads, grouped by how ready someone is…
Intergetik
The Art of Crafting User-Friendly Website Navigation
In the digital age, the usability of a website is pivotal for engaging and retaining…
Intergetik
Case Study: Little Life Skills
Client Background Little Life Skills is an education brand specializing in Social Emotional Learning (SEL)…
Intergetik
5 Best Practices for Designing Websites That Rank Higher in Search Results
Website design is not just about aesthetics; it plays a crucial role in search engine…
Intergetik
The Role of Structured Data in SEO-Friendly Website Design
Structured data is a powerful tool in website design that helps search engines understand your…
Intergetik
Page Speed Optimization: The Secret to Better SEO and User Experience
Page speed is more than just a technical detail; it’s a critical component of both…
Intergetik
How Website Design Can Boost Your SEO Efforts
Website design and SEO go hand in hand, with each influencing the other to create…
Intergetik
How Website Design Affects SEO and Online Visibility
In the competitive digital landscape, having a well-designed website is essential for establishing a strong…
Intergetik
Using Visual Hierarchy to Improve User Experience
Visual hierarchy is a critical element in web design that guides users’ eyes through a…
Blog Categories:
Marketing
The 3 Types of Leads: Cold, Warm, and Hot (and How to Qualify Them)
Quick answer: There are three core types of leads, grouped by how ready someone is…
SEO
Harnessing SEO in 2023: Top Trends
Search Engine Optimization, aka SEO, is vital to online marketing. However, SEO in 2023 is…
Web Design
The Art of Crafting User-Friendly Website Navigation
In the digital age, the usability of a website is pivotal for engaging and retaining…