Now-a-days it can be overwhelming to decide what is best for your business. Ecommerce software is no exception. When you research the different ecommerce software that is available, it can be difficult to tell how minor differences in features and performance can have a big impact. All sellers state that their program is faster, more reliable, better equipped for SEO, etc. than their competition. But what is the reality? The following information will give you an idea as to what the best ecommerce software is that’s out there so you can decide which is best for your company and your budget.
Shopify is the best program at selling and is easy to set up. It is the best choice for those with a low budget and for those who plan on relying on Facebook ads or Instagram marketing. Shopify is also better in post-purchase 1-click upsells, has a very fast load time, allows several channel and social selling, has many certified partners to help you, and includes great themes with different designs.
On the downside, Shopify is behind in performance and can get expensive, as they charge transaction fees if you do not use Shopify Payments, as well as their apps can add up and become costly. Shopify would not be a good choice if you are relying on SEO, as it is rated poorly, or are planning on designing a large store with a lot of products. You are also not able to customize the checkout process and will need a developer for advanced features.
WooCommerce is the best single program to run ecommerce and partner sites under one roof. It is highly customizable and works with WordPress to make any website a functional ecommerce store. They also provide extensions for integrating payment entries, social media, email marketing, 1-click selling, and shipping. What’s even better is that it is free. There aren’t many extensions that have prices attached to them, and some WordPress themes can be expensive. However, if you don’t need those extensions there are good free themes. If you are already familiar with the WordPress program, then WooCommerce will be easy for you. All you have to do is install it, add your own products, and fix your settings.
However, WooCommerce does have a few cons. There is no support, good hosting can become expensive, troubleshooting can be difficult, and you will need extensions for simple things. Another downside is not the setup. You can get help with that through YouTube tutorials. However, many users have reported that it slows down once they get more products and customers.
PrestaShop is an open-source and cloud-hosted ecommerce program that will give you the best overall value and is a great choice for mid to larger stores. PrestaShop Ready is a free downloadable version that allows extensive integration with couriers, payment entries, accounting, warehouses, ERP, and more. Another positive side of PrestaShop is that the dashboard is straightforward and easy. There is an onboarding video, and you are able to achieve most of your needs through modules that you can enable with one click. PrestaShop does have a strong SEO, has a lot of apps/integrations available, and has a large and ready-to-help community.
With PrestaShop, you will have to pay for web hosting, SSL certificate, and other modules to complete your store. If you do not have good technical skills in HTML, CSS, and/or PHP, then you will have to pay for a developer. Even though there are 10 free themes available, you might need some kind of knowledge of HTML and CSS because the theme customizer does not have a drag and drop functionality. PrestaShop is known to be slower than other programs, add-ons can add up, and there are not multichannel functionalities on the hosted version.
Magento is the perfect solution if you have a large ecommerce site. Brands such as Nike and Procter and Gamble trust Magento. Coding is an important part of the package; therefore, if you have a developer or have the money for one and are looking for something you can customize and become powerful, then Magento is a solid choice. Magento has a large community with developers that are there to work on your store for free or answer questions. It also has a marketplace where you can get extensions and themes to make your platform more functional. There is a level of Magento that you purchase for enterprise solutions that is used by large ecommerce businesses. The annual licensing fee runs in tens of thousands of dollars, so it is expensive. However, it is on the cloud, it is faster, and it comes with additional features such as automatic trigger-based email campaigns and automatic cross/upsell. Magento does have a strong SEO, 1-click selling, and is flexible when it comes to where you want to host the software.
Although Magento has a lot of advantages, it also come with a few disadvantages. Magento does have expensive themes, can easily be slowed down, require development skills, has virtually no support, and require plenty of space and memory in order to perform well.
Choosing the best Ecommerce program for you can become overwhelming. That is what Intergetik is here for. We can help you decide which one best suits your needs and which one you will benefit from the most. Contact us on our website so we can help answer any questions you may have.