Social media is a powerful marketing tool for businesses of all sizes to reach customers. There are several different popular communication-based social networking platforms all of which can be used for the same purpose – to connect with more potential customers on a more personal level.
The highly ranked social media network, Reddit, is gaining popularity with more than 430 million monthly active users and over 100,000 active communities! Reddit allows their users to submit content to the site such as links, text posts, images and videos which are then voted up or down by other members sending the most popular threads to the top.
How It Works
For Reddit to be a useful tool for a business’s marketing needs, it is essential to display value-adding content that is specific to what is being offered. This platform can be useful in conducting market research and maintain a better understanding of how other brands or competitors use the platform.
With Reddit, a user can organize their news feed by interest as well as location and can be a great tool for marketing to your target prospects. Users have the option to view the platform as a news feed of all of the most popular topics or they can be active and submit their own topics allowing more access to potential customers. The voting system allows more people to view and vote for your content and help to increase your overall chance of gaining customers and therefore, increase sales.
Reddit for Marketing/Advertising
Reddit as used for marketing communications and advertising allows professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience and content and so many other marketing-related topics.
Because users utilize Reddit for a place to ask questions and expect answers, a business can utilize this to their advantage by asking questions to ideal customers and learn about them to better understand the right target market. By getting to know customers more personally a business will learn valuable information about their unique customer base and can build brand awareness.
Useful for Understanding Competitors
It can be a great opportunity for a business to not only chime in on answering questions for Reddit users but also to pay attention to the competitor to determine what people are buying and from where and can help to identify any gaps in their marketing strategy. Businesses can use Reddit by reviewing their competitor’s platform to determine what their strengths and weaknesses are and how those strengths and weaknesses compare to their own – helping to stay one step ahead of any competitors!
If you would like to discuss more about how the popular social media network Reddit can be a benefit to your business or if you have any questions about how we at Intergetik Marketing Solutions can help, please feel free to contact our office at (314)749-0492. We look forward to speaking with you to discuss how we can help meet all of your marketing needs!