Every business wants to be seen by potential customers who are searching, browsing, and watching across Google Search, YouTube, and the Internet. You want to show up when people search for the products and services your business offers. One way to do that is with Local Services ads through Google. Google is the site where people search for what to do, where to go, and what to purchase. Your digital ads can show up on Google at the exact time someone is searching for products or services like yours. It does not matter if they are using a desktop, laptop, or mobile device, a well-timed ad can turn potential customers into valuable customers.
With the help of Local Service ads, you can get more leads and grow your business. Your ads will appear for customers in your service area, and you will only have to pay if a customer calls or messages you straight from the ad.
Now that you have a better understanding of what Local Service ads are, lets learn how they work!
How Do Local Service Ads Work?
As a business owner, you want to attract high, quality leads. To do so, your business needs to show up at the most relevant times when potential customers are searching for products and services such as the ones your business provides. Here is how Local Service ads work and how they can help increase your business traffic.
- Create Your Profile
Start with the basics at set up. Google has created a process that is easy to follow that collects your business name, service type, location, and to get your business verified.
- Adjust Your Budget
Once you are set up, you can come back and make any necessary changes through your dashboard. You can make adjustments such as pausing your ads, updating your budget, and optimizing when you need to.
- Get Verified
Becoming Google verified will only earn you more business. Depending on what type of business you categorize yourself under will determine what type of badge you can earn. If you are a home service business, such as a painter, interior decorator, or house cleaning, you will want to earn the Google Guaranteed badge. This badge informs customers that Google has verified your business and backs your services. If you are a professional, such as a lawyer, doctor, or accountant, you will want to earn the Google Screened badge that informs clients that Google has verified your background and backs your expertise.
- Book Appointments
Booking appointments and consultations is the goal for any business. Local Service ads provides the opportunity for customers to reach you directly. Once your ad is live, your business will appear with a call or message button so customers are only one tap away. This makes it easy for you to get new appointments and consultations on your calendar.
By partnering with Google ads, you will get the results that matter the most to you, such as:
- Increase in online sales, bookings, or mailing list signups
- Increase in customer phone calls
- Increase in store visits
A bonus to working with Google ads is that you can set a budget that works for your business. You can control your advertising budget by setting a monthly budget cap and never going over it. What’s even better is that you only pay when a customer gets in touch right from your ad so you can focus on your business.
If you are ready for your business to increase in sales and customers, become Google verified with Local Service ads. You are guaranteed to be happy with the results!