Every company should be marketing their business on social media. Social media provides the opportunity to engage directly with your target audience. This opportunity should never be ignored, or else you could be setting yourself up for failure.
However, you need to think very carefully about how you build your profile. You do not want to throw it together in a few hours or even a day. It is vital that you put time and effort into it, as it is important to the success of your business. You need to put a lot of thought and consideration into your social presence and then keep going by using paid campaigns to produce leads for your business.
Tips on How to Market Your Business on Social Media
Build a Strong Profile
Creating a strong profile is the first thing you need to focus on. It represents your brand in a way that is appealing and professional. You must first come up with a username that is short and consistent, as well as includes your company’s name.
Make sure you include all the important information about your business so it will attract potential customers, partners, and employees to your website. Your profile should include an overview of what your business does, your contact details, and links to applicable landing pages, just to name a few.
Make a Content Calendar
Be sure to keep a steady tempo of information flowing from your networks. Design a calendar and fill it with a mix of information such as promotions for your business’ events and webinars, big announcements, your company’s blog posts, and other information your audience might appreciate.
It is important to figure out how often and how much you post. Some networks, such as Facebook, will decrease in engagement if you post too much too often. On the other hand, other channels such as Twitter have a great response when information is posted several times each day. It is a good idea to do some testing to decide which avenue to take and check your analytics to make sure you are posting when your audience is most active.
Be Social and Start Interacting
After you have created your strong profile that includes great information, it is time to begin engaging. Social media is meant to be social; therefore, engagement is a major part of a good social media strategy.
Be sure you stay on top of responding to comments and discussions, as this is your opportunity to have direct communications with your audience. Creating lists to monitor is also a good idea because you can easily scroll and find posts to interact with. Such lists could include partners, customers, influencers, etc.
When you start engaging, be sure to remain consistent in your tone with posting updates and engaging with your audience. To maintain a trustworthy brand image, you must stay consistent.
Start Bringing in Leads
After you have created a solid profile, a strong content calendar, and have a sizable and engaged audience, it is time to start boosting your ROI through social media. Networks that are great for running lead gen campaigns include Facebook, Twitter, and LinkedIn.
By using each network’s ads manager tool, you have the chance to design campaigns that are meant specifically for the buyer persona you want. All you need is imagery that is persuasive along with an ad copy that is informative and catches your audiences’ attention. It is also a good idea to include UTM codes in your links to monitor conversions in whatever analytics tool your business uses.
Marketing your business is important to its success. Marketing your business through social media is even more vital in this day and age. You don’t want to miss out on great opportunities to get your brands’ name out there. If you need guidance on how to begin, contact Intergetik Marketing Solutions. We will help you step-by-step to make sure your profile is strong, your audience is engaged, and your leads are pouring in.