Why LinkedIn Is A Great Resource for Business-to-Business Marketing

The main purpose of business-to-business marketing is to make other businesses familiar with your brand name and the value of your product to encourage them to become a potential customer. There are several ways for a business to attract more clients such as launching a new product, client referral, using direct mail; however, marketing through social media pages has drastically increased as more and more people utilize social media outlets to share information and engage with other people.

LinkedIn is a business and employment-oriented online service that has been rising in popularity. It has over 700 million professional profiles – an unlimited supply of network connections and job opportunities. LinkedIn can help businesses precisely target audiences, zero in on intent, behavior, engagement, interests and can reach everyone involved in the buying decision – making it one of the top tactics for business-to-business marketing!

As a business, your primary focus is to reach buyers, engage with your audience and build trust. Knowing who your target audience is can help you to come up with the best strategy to create awareness of your business and increase sales. When developing an effective marketing plan, finding your target audience is one of the most important things to consider. LinkedIn has some great audience targeting capabilities, especially for business-to-business advertisers.

LinkedIn can be an important part of maintaining your personal brand while also having access to more customer data than ever before. The sites specific features allow you to target your audience based on what people do professionally instead of what they do in their personal lives – giving the advantage of finding the right target audience who is looking for your company brand or product.

The website has specific targeting tools that allow you to reach the best audience fit for your business. Some of those features include:

    • Location and Language
    • Job Title
    • Job Function
    • Seniority
    • Skills

These enhanced targeting tools help to reach more of the right audience and are designed to bring a more powerful reach and insight to LinkedIn campaigns.

Utilizing LinkedIn as a part of your marketing strategy can help generate leads, drive website traffic and build brand awareness. Once creating your business LinkedIn page, you will have the ability to promote your business with LinkedIn Ads such as sponsored content, personalized messages and text ads – all of which can help to meet all of your marketing objectives.

LinkedIn works exceptionally well because it allows you to drive traffic to your website, identify quality leads and grow your network. If you would like to learn more about using LinkedIn as part of your business’s marketing strategy, please contact Intergetik Marketing Solutions at (314)749-0492.We are determined to help you reach your business goals by helping to create copy that conveys what you want to say about your products and services and that produces great results! We look forward to speaking with you to discuss how we can help meet all of your marketing needs!