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What Are Lead Generation Tools?

Lead generation is an up-and-coming marketing and sales strategy, so there are now hundreds of software and tools at a company’s disposal. Businesses need to understand the needs of their company and potential leads in order to find the ones that will work best for them.

What are lead generation tools?

Lead generation tools assist businesses in attracting, capturing, managing, and nurturing prospective customers, or leads. There are a wide variety of lead generation tools and software available, ranging from free to very costly. Many lead generation tools are designed for inbound marketing methods like search engine optimization (SEO), social media marketing, and content marketing and allow businesses to collect and manage data from online sources. However, there are some lead generation tools that are geared more toward outbound marketing strategies like cold calling, direct postal mail, and most especially, email campaigns. These typically aid salespeople in finding and managing leads or points of contact in order to pitch their product or service.

What are the lead generation tools in digital marketing?

With lead generation in digital marketing becoming increasingly popular, there are quite a few options for generating and managing leads online. These types of lead generation tools are designed to directly target prospects who have a need or interest that can be fulfilled by your company while collecting data on, qualifying, segmenting, and enriching these leads. These tools accomplish lead generation through a number of platforms and channels including websites, social media, email marketing, content marketing, and search engines.

What are the best free tools for lead generation?

Paying for lead generation and management tools can be very costly and eat up a big part of a company’s budget. Some software is too cost prohibitive, especially for smaller businesses, so finding the best free lead generation tools is a must. Lead generation and management software that offers free versions include HubSpot Marketing Hub, Agile CRM, Luna, Apollo, Brevo CRM, monday sales CRM, and Mailchimp. Unfortunately, there are very few software programs out there that are completely free, and many have very limited capabilities or restrict the number of users or leads. Several of these offer plans for solopreneurs to large companies, but HubSpot Marketing Hub, monday sales CRM, Apollo, and Agile CRM are recognized for specifically offering lead generation tools for small businesses. Many other lead generation tools like Pointerpro, Kartra, Zoho CRM, Linked Helper, Pipedrive, Constant Contact Lead Gen & CRM, and Salesforce Sales Cloud offer free trials on many of their paid versions, which allows you to determine if it will be useful for your company. A couple of free business-to-business (B2B) lead generation tools are Lusha, which gives 5 credits for free, and Seamless AI, which provides up to 50 credits free. ZoomInfo is another B2B lead generation tool, but it offers a free trial only. Many of these companies also offer lead generation apps that allow businesses to generate and manage leads on websites, social media, and mobile devices.

What are three lead generation tools?

While there are a number of lead generation tools that are useful, a few have proven themselves to be most effective for generating leads. Content is one of the most effective tools for generating leads when it contains useful, engaging information and is easily shareable across a variety of channels. Customer relationship management (CRM) software is another tool that is incredibly effective for lead generation and management because it allows businesses to capture and collect data on leads in order to nurture them throughout their journey through the sales pipeline. Finally, social media is another great lead generation tool because companies can use it to increase brand awareness by advertising, sharing content, and engaging with prospects.


Hundreds of lead generation and management software and tools are at your disposal, so it is imperative that you determine your company’s needs and budget in order to make the decision about what is best for your business. Researching your target audience and using analytical data will help you focus on where to start and what is working and ensure that you are getting the most from your investments.