Investigative Internet: The Importance of Analytics

You have a great website now, great marketing, a solid blog, but how many people are interacting with its features? This seems like a question without an answer, how is it possible to track views, clicks, scrolls, and other interactions by random strangers on the internet? It seems fairly complicated, but it can actually be fairly simple, especially with a web design expert at the head of your site.

Who Are Your Customers?

You should have a good idea of who your customers are personally as your business is established enough to constitute the use of a marketing agency, but there are plenty of customers and potential clientele online who you have never interacted with. Though it may seem somewhat invasive to see data on how people on the internet use your website, almost all services are completely anonymous aside from general demographic data. Even with this data, they can be very helpful in understanding the parts of your website that are performing well and which parts need some updates.

Getting more information on how the general internet client uses your website can provide insights into how effectively your marketing strategies have reached your target audience, and the parts of your website that seem to draw the most interest. By maximizing the time spent on a page by having interesting graphics, compelling copy, and a great layout, you will be sure to cultivate interest in a viewer’s mind, thus possibly creating a new client connection.

Target Audience

Identifying your target audience is something you’ve likely thought at length about with your service, but web analytics can show how well you’re reaching the target. With the ability to view limited demographic data via analytics, you can be certain that your website is reaching the people you want it to. After evaluating this data, you can take steps to make sure your website shows up on search engines by improving SEO, and by including regional data so that nearby clients are directed to your website.

Appeal and Improvement

Building the appeal of your website is sometimes not as intuitive as it may seem. Some things that may seem obvious to your clients as interesting aspects of the website may seem less unique to you, or vice versa. By analyzing the amount of time people spend on any given page, or by seeing what page people navigate to most often, you can get a good idea of what appeals to your client and find new ways to keep them interested. The best way to build more appeal into your website usually consists of including more graphics and interactive spaces.

Improving your website can be more than just content based as well, taking inventory of the navigability of your website can be a very important step in being sure all of your pages are findable and able to be interacted with to their fullest extent. You can often gauge the ease of use of your website by getting it reviewed by friends and family who are less familiar with the internet if navigability seems to be an issue.

Closing Argument

Your clients are the best people to get information on how effective your website is. It can sometimes be hard to get feedback from people, but by installing analytics, you can gauge a true data-based response to your website. Keeping your site up to date and ensuring it appeals to your target audience is important and knowing how to improve it to suit their needs can build and retain interest in your business. If you need help with understanding analytics or applying it to your website, contact the web specialists at Intergetik!