For the last year and a half, the world has been longing to get together with loved ones and celebrate the most cheerful time of year. As holidays are quickly approaching it’s important to know how to market your businesses in a thoughtful and inviting way.
That’s why we are taking some of the top marketing tips that involve the holidays and sharing them. Consider it our gift to you!
Focus on Together
Regardless of what your service is there should be a real focus on inclusivity and togetherness. Ad campaigns that make your customers feel a part of the family is exactly what most are looking for this year. Due to stay-at-home orders most adults are still feeling the effects with anxiety and isolation issues.
Here are some top examples of making your customers feel right at home.
- Send a holiday card with a personal written message to let them know you are thinking of them.
- “Framily” deals were a great marketing idea then and it is still a great idea today.
- Participate in giving back and let your clients know they can join in. Everyone feels good about helping out during the holidays.
Focus on Deals
While Black Friday and Cyber Monday are certainly beloved days across the world, There is no reason why your company can market the heck out of your own big sale. Now more than ever is the time to make your services affordable because everyone is looking to save in financially hard times. This shows you care.
It doesn’t matter whether you are a product service or you offer something like consulting. Any sort of service can be paired with a buy-one-get-one-free deal or a discounted offering.
It is certainly important to put a big effort into actual sales and the operations behind your marketing campaigns, But where most companies go wrong is that they forget to do the little things. Being festive and decorating your company in festive holiday colors and more is a part of the campaign. Customers can appreciate a storefront or even an online business that has changed their look for the season.
While most people are completely fine with Christmas themes, some companies may feel uncomfortable in case they are leaving out Hanukkah. There are plenty of ways to dress the office up in a winter wonderland setting without necessarily picking the specific holiday.
And don’t forget Thanksgiving comes first!!!!
What Can We Do For You
What most companies forget is that the best way to keep a customer around is to make sure their needs are met before the company. Instead of focusing on the sale, this is the time of year where you can offer a helping hand and show that this is a two-sided relationship and not a business transaction.
That’s why making an effort in small marketing campaigns that focus on family, giving great deals, and a fun festive design is so important! These marketing tips can really transform your business over the holidays.