QR Codes and Their Importance in Tracking Marketing Campaigns

You might be asking yourself, “What are QR codes?” QR codes, or Quick Response codes, bring together all your marketing efforts and allow your audience to learn more. They also help develop your customer’s experience all the while giving you, as a marketer, more understanding into their behavior, especially in offline marketing activities. The main idea of using QR codes in advertising is to build a smoother and more suitable user journey to your brand. 

QR code tracking gives you the opportunity to understand whether your marketing campaign was successful. It also shows you patterns so that you can fine-tune your current campaigns and improve future ones. QR code tracking tells you how many people have scanned your QR code. Every time someone scans the QR code, its scanning activity gets recorded to give you meaningful insights. This allows you to know where your target audience is, when the best time to reach out to them is, and which mobile and browser they are using. This information help you know what you are doing right and what you need to improve upon for the future. 

The Connection Between Your Online and Offline Marketing Efforts

QR codes have been around for 30 years; however, their popularity has increased dramatically over the past few years due to the inventions of the mobile phone and the internet. These major innovations in technology were huge to the effective use of QR codes. The big increase in mobile phone and internet usage has changed the way modern marketing looks, putting a bigger emphasis on digital strategy and communications more than ever. Now the gap that needs to be linked is the capability of tracking the effectiveness of offline marketing efforts, online. 

This is where QR codes come into action. Offline marketing efforts allow for valuable changes to get your brand noticed in ways online marketing can’t. However, this can come at a high cost due to third-party printers and suppliers, along with requiring a huge commitment. These investments are known to disappear into the abyss when added to the difficulty that goes along with tracking QR codes’ effectiveness. 

Being able to connect your online and offline marketing efforts allows you to tell a stronger story for your brand, give your target audience a chance to learn more about your product or service, and track your marketing effort as a combined unit. QR codes could be a part of the answers to bring together the gap in being able to track the effectiveness of offline marketing efforts, online.  

Track the Success of Your QR Codes

It is a good idea to measure your efforts if you decide to invest in creating and sharing QR codes. When tracking your QR codes, you should track where your audience is searching from and the top days of the week for engagement, so you know what kind of content your target audience enjoys. If you use a link management tool, then you will be able to track your QR codes just as if they were links. You will also have the option of creating a branded link for every QR code you create. By doing this, you will be able to improve the success of your campaign because the branded links are easy to remember and easy to type into a web browser if users are still unsure on how to use QR codes. You are also able to track the analytics all in one place.

As you now may realize, tracking your QR codes is a vital part of your marketing campaign. They help you fine tune your campaign, where your target audience is searching from, and when the best time to reach out to them is. You want the road to your brand to be smooth for your audience and using QR codes and tracking them is the way to do it. If you have questions regarding QR codes, contact the team at Intergetik. We would be happy to assist you in any way we can!