Marketing has become an entirely different animal in recent years, all thanks to the invention and rapid growth of social media. If you’re running a business, marketing yourself in a traditional manner may not have the same impact that it used to. There’s a good chance that you should probably consider using social media to generate growth, but where should you start?
Check out our quick guide on what social media networks are the most effective when it comes to marketing yourself and your business!
You can’t talk about social media and go without mentioning Facebook. Facebook is arguably the most successful social media platform in the world, with nearly 3 billion active users at the time of writing this article. If you have a business, your business needs to have a Facebook page, there’s no way around it anymore. Luckily, Facebook makes it easy to push your business by boosting the visibility of your posts to people who already follow you, as well as to those who don’t. Entire businesses have gone without traditional marketing, forgoing it for Facebook alone, and have seen great success.
When asked what they want to be when they grow up, children in elementary school used to say things like astronaut or firefighter. In recent years, the answer has changed to YouTuber. With answers like that in children as young as 5, is it really so hard to believe that marketing through YouTube can see success? Over a billion people use YouTube regularly, and the exposure that can come from successful videos or well placed ads is invaluable. Consider using YouTube to push your business if you have products to demo or services to explain that can be put into video format. Want to reach an audience more quickly than by building a page? Consider reaching out to sponsor YouTubers that are related to your business, as they could advertise to their customer base for you!
You’ve probably seen screenshots of tweets floating around online from popular fast food chains, such as Wendy’s, a business who likes to reach out to everyone. This use of social media, not to push a product, but to push a business’s persona, is genius marketing. The official Wendy’s Twitter account started publishing tweets that have nothing to do with their food, and they gained a massive following. Through the use of humor and current events, they managed to reach their audience and make waves on the internet, familiarizing plenty of people with them who may have known nothing of them before. Twitter is a great way to push your business simply by engaging with people who use the platform, no advertising necessary.
Social media is one of the most powerful marketing tools ever made available to the public. Through the use of advertising and networking, using social media can help you to create content that reaches your audience, and more importantly allows you to engage with them on a more personal basis!